Gen Z's Most Loved Brands of 2020: What Drives Brand Love In A Year Like No Other

COVID-19 has drastically impacted spending behavior, shopping habits and even selection criteria for all consumers – but Generation Z (born 1997-2012), and its decidedly different priorities, sense of purpose, and brand expectations creates unique challenges for today’s companies striving for both short-term survival and long-term growth.

Download the Special Report to learn how the pandemic is transforming Gen Z’s relationship with the brands and what levers brands can pull to improve their relationships with Gen Z, stand out, and fuel love.