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U.S. Consumer Confidence Tracker

Our daily Index of Consumer Sentiment (ICS) is a real-time indicator of the economic impact of major events, capturing consumers’ views regarding personal finances and business conditions

Brands

Gen Alphas Already Exhibit Strong Buying Power Across Several Categories

April 7, 2025

•Analysis

Global Politics

America's Global Reputation Has Fallen Off a Cliff

April 2, 2025

•Analysis

Economics

Amid Tariff Tensions, North American Consumers Are Increasingly Pessimistic About the Economy

April 4, 2025

•Analysis

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What’s On Tap for Morning Consult Pro in Q2

Business Must Carefully Navigate Views on Immigration in Trump’s America

With Workers Less Willing to Ask for a Raise, Leverage Remains with Employers

Trump’s Auto Tariffs Are as Unpopular as Proposed Levies on Canada & Mexico

Consumers Increasingly Turn to Affordable Options — What Brands Do They Think Are a Good Value?

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