Inflation is high and consumer spending is beginning to soften, parents still plan to accommodate inflation with their back-to-school budgets. As pressure mounts on everyday expenses, more parents feel that they’ll have trouble, or outright can’t afford their children’s back-to-school needs as compared to previous years. Read the full report to learn more.
Get deeper insights in our Back-to-School report, including:
  • Parents’ planned spending increased significantly from prior years, as families wrangle budgets to accommodate anticipated higher prices for school necessities
  • Essentials will still make it into shopping carts this year, but discretionary items may be at risk of getting cut or traded down to less expensive options
  • A majority will shop in stores, highlighting opportunities for retailers to push additional shopping trips for customers buying back-to-school items