Sustainability Report 2022
A Brand’s Guide to Consumer Attitudes, Behavior and Expectations
Exclusively debuting at the 2022 Clinton Global Initiative, Morning Consult’s sustainability reports unpack consumer attitudes, behaviors and brand expectations overall and in these industries:
- Financial services
- Food and beverage
- Media and entertainment
- Retail and e-commerce
- Travel and hospitality
- Consumer attitudes: U.S. adults are broadly familiar with common sustainability concepts like “energy conservation” and “renewable resources,” but a gap exists between familiarity and being able to demonstrate understanding of certain topics, such as identifying a renewable resource or knowing what ESG stands for.
- Consumer behavior: Members of the public graded their sustainability efforts as better than others in their community, corporations and the government, even as a majority admit their individual actions have a “minor” impact.
- Brand actions: Consumers were most likely to say the auto industry has done the most harm toward climate change, while tech has done the most good. Respondents also gave food & beverage the number two spot among industries for which sustainability is most important.