What Consumers Expect From CEOs
Corporate leaders must balance the call for companies to become the fourth branch of government while dodging the spotlight. It’s a difficult task, but it also presents an opportunity for CEOs to set their brands apart as drivers of positive change on some of the country’s most prescient issues.
- Corporate leaders are expected to speak out on issues related to employee well-being.
- Tech CEOs tend to be the most visible, and are often inextricable from the brands they manage.
- This CEO’s rise to prominence has created a personal brand with strong fans and detractors, read the report to see who it is.