What Consumers Expect From CEOs
2022 Report
Corporate leaders must balance the call for companies to become the fourth branch of government while dodging the spotlight. It’s a difficult task, but it also presents an opportunity for CEOs to set their brands apart as drivers of positive change on some of the country’s most prescient issues.
Leaders of the largest companies are coming under increasing pressure to speak out on issues of political, social and cultural importance, but visibility isn’t without risk. Find out more:
  • Corporate leaders are expected to speak out on issues related to employee well-being.
  • Tech CEOs tend to be the most visible, and are often inextricable from the brands they manage.
  • This CEO’s rise to prominence has created a personal brand with strong fans and detractors, read the report to see who it is.