The State of Media & Entertainment
January 2023
With the economy not likely to improve much in the near-term, media executives should brace for some consumers to be even choosier with their entertainment expenses in 2023.

Based on survey interviews with more than 2,200 adults across the U.S., Morning Consult’s State of Media & Entertainment Report tracks the most important media trends and distills how executives in the industry can capitalize on them. Download the report today to learn how media companies can find the next wave of growth in 2023 as the macroeconomic backdrop remains uncertain.

Check out these highlights and be sure to download the full report for more:
  • Boom times for video streaming is over. Lower-priced ad tiers will only help so much, making it imperative for streamers to be able to differentiate through areas like live content and free ad-supported streaming TV options.
  • Winning the short-form video race remains paramount. Startups like BeReal and Post News have risen, but it’s unclear any new player will establish themself as a creator economy pillar like TikTok has.
  • Video game IP needs more attention from media companies. The consumers who spend the most time gaming also tend to be much more interested in moviegoing and video streaming than
    the average adult.