A Brand’s Guide to Gen Alpha
What the youngest generation’s influence — now and as they grow up — means for brands
Our report aims to introduce Gen Alpha to our readers and establishes a foundation for understanding how their behaviors and upbringing differ from that of previous generations. We did this by surveying 2,000 of their parents, asking them questions about their children’s screen time, brand preferences and purchasing influence, financial future, healthy habits, and travel plans.
Download the full report for greater insight into Generation Alpha, including:

  • Most Alphas (54%) own a tablet, and their future points to virtual reality.

  • Alphas are already influencing purchasing, that’s especially true for food and beverages.

  • Travel-happy parents are bringing Alphas along and Alphas are already influencing where their families go.