Special Report

Weathering the Storm: Brand Management in the COVID-19 Era 

The coronavirus pandemic is the most complex and multifaceted threat that brand and business leaders have faced in the 21st century. Our new special report, Weathering the Storm: Brand Management in the COVID-19 Era, is the quintessential resource for communications, marketing and insights executives navigating their brands through this difficult time.


What's In The Report:

  • New data on the role consumers want brands to play in this difficult time
  • Key insights on the actions brands can take to increase brand affinity and help consumers
  • Tactics for brands to manage through hard economic times 
  • Strategies for how brands should communicate & advertise