The coronavirus pandemic is the most complex and multifaceted threat that brand and business leaders have faced in the 21st century. Our new special report, Weathering the Storm: Brand Management in the COVID-19 Era, is the quintessential resource for communications, marketing and insights executives navigating their brands through this difficult time.
What's In The Report:
- New data on the role consumers want brands to play in this difficult time
- Key insights on the actions brands can take to increase brand affinity and help consumers
- Tactics for brands to manage through hard economic times
- Strategies for how brands should communicate & advertise