Bigger Than The Boardroom: The Role CEOs are Expected to Play Today

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Now more than ever, companies, employees and consumers are paying close attention to how corporate leaders are navigating today’s top issues. To help organizations better understand the role their leaders should play, Morning Consult surveyed thousands of consumers, investors, and public opinion leaders on what they expect from CEOs today, and how that is evolving as new challenges emerge at a rapid pace. 

This research looks at:

  • The most important brand drivers for CEOs today when it comes to their reputation and job performance
  • Key insights into how the Black Lives Matter movement and COVID-19 are changing the expectations of key decision-makers
  • How to balance and prioritize customers, employees and shareholders' needs