Retail and E-Commerce Industry Trends
H2 2022 Report
Growth in consumers’ use of e-commerce channels has normalized, and the next phase of growth will require overcoming online and delivery friction. Shoppers reducing discretionary spending due to inflation will make it harder for retailers to continue these investments.

Morning Consult’s semiannual State of Retail & E-Commerce report tracks evolving consumer shopping behaviors and expectations and interprets what they mean for the industry’s future.
Check out these key highlights and be sure to download the report for a full look into The State of Retail & E-Commerce.
  • Convenient delivery is more important than fast delivery. Shoppers use “buy online, pick up in store” services for convenience more than delivery speed, and most shoppers don’t expect their online orders to come sooner than five days.
  • The next phase of e-commerce growth requires more IRL shopping elements. To realize continued online shopping growth, retailers will need to improve their discovery and delivery experiences.
  • Consumers can’t continue to absorb higher costs, and retailers’ pain will grow. Shoppers have maintained spending in the face of sky-high inflation but are increasingly making trade-offs to accommodate higher prices for essentials.