The State of Retail & E-Commerce
H1 2023 Report
Morning Consult’s semiannual State of Retail & E-Commerce report tracks evolving consumer shopping behaviors and expectations and interprets what they mean for the industry’s future.
Consumer trust in retailers has faltered, and in 2023, despite falling inflation, economic indicators point to a potential recession, and brands must shore up their loyal customers. Learn more in our report:
  • With purchasing consideration down, e-commerce brands need to dial up consumer trust.
  • Inflation sucks the fun out of shopping, but brands can still lean into what really matters to consumers.
  • Free shipping has universal appeal, but brands tend to overestimate consumers’ speed preferences.