The State of the 2020 Holiday Shopper

A new Morning Consult report brings together our latest data and research into how consumer spending and shopping needs and habits are changing this holiday season, and what brands can do to navigate this landscape as it evolves.


What's Inside

With 73% of Americans expecting their holiday traditions to change this year, the events of 2020 are dramatically reshaping the way Americans will celebrate and shop this holiday season.

Download our new report for key highlights from this research to help brands assess their efforts and plan for a critical close to a challenging year, including:

  • The state of consumer confidence and consumer finances.
  • Consumers' concerns about the economy and holiday shopping.
  • 10 key insights into how people plan to celebrate, shop, and spend this year, and how brands can best communicate and engage with them to drive purchasing intent.