Most Trusted Brands 2022
Get access to all seven breakout reports
Morning Consult’s Most Trusted Brands of 2022 is the definitive measure of brand trust across industries, showcasing the companies and products that have earned or maintained consumer trust in 2022.

Our team of analysts have dug into the data and spotlighted a wide range of trends, with actionable takeaways about how brands should respond. Download the main report as well as breakout reports on six key industries.
Get the Most Trusted Brands 2022 reports above to access our in-depth insights:
  • In addition to the overall report, we provide breakout reports for a handful of key industries: automotive and mobility, financial services, food and beverage, retail and e-commerce, travel and hospitality, and more.
  • Morning Consult unpacks why consumer trust in brands is important, how trust is built and how it’s broken in the 10 largest economies around the world.
  • Morning Consult’s Most Trusted Brands sets the benchmark for gauging brand trust and outlines how trends will shape the future of consumer culture.